Ethical Healthcare

Who we are

Ethical Healthcare is an advisory consultancy with a renowned team that has extensive experience in digital health from organisations across the health service.

These individual subject matter experts are, collectively, a powerful force for change in digital transformation.

Our priority is to make a positive and meaningful social impact by working with people and clients with whom we share values, understanding and experience.

We value

equity & equality integrity honesty & transparency compassion happiness
About Ethical Healthcare
Ethical Healthcare offices


Our hand-picked team is committed to doing the right thing for the right reason.  We will deliberately share what we know for positive impact. And we will give our employees opportunities to flourish and that have a meaningful impact on their lives.

Thomas Webb

Thomas is an experienced health informatics consultant, having worked exclusively for and with the NHS for over a decade. Thomas’ expertise lies in digital strategy, which he also teaches at Newcastle University. Thomas’ entire extended family work for the NHS, and so Thomas just loves the NHS and everything it stands for. If you cut him, we think his blood would be NHS blue!

Anne Cooper
Clinical Director

Widely experienced, having worked in health informatics for nearly 2 decades, Anne brings the clinical perspective to EHC. Her experience as a nurse colours the knowledge and skills she brings, coupled with her experience as a person with T1 Diabetes, creating a strong focus on patients and users. Anne is also a self-confessed human slave to her three cats.

Andy Kinnear
Partnerships Director

Ex-NHS CIO Andy is a hugely respected name in digital healthcare. His pioneering work on shared care records and the professionalisation of informatics are highlights of a career that has seen him at the forefront of IT enabled change for 30 years. And he’s lovely too.

Ian Sharp
Commercial Director

Innovation and growth specialist Ian has been involved in technology for over a decade and is a great listener to boot. His expertise in strategic market fit, idea development and business modelling add huge value throughout the innovation and growth journey.

Ethical team

Judy Smith
Chief Operating Officer

Judy has an impressive background and exceptionally strong track record and reputation within the Healthcare sector, including heading up an EPR provider’s software portfolio and various senior programme and operational roles. Judy lives and breathes Ethical’s commitment to being a learning organisation, recently achieving an MBA with distinction which included an award for her dissertation focussed on healthcare technology.

Luke Stockdale
Chief Technology Officer

Luke drives our vision to exploit the opportunities of technology and innovation in the healthcare sector. He has extensive experience in digital healthcare, having worked as CTO on digital transformation programmes in two NHS Foundation Trusts.

Jan Coster
Finance Director

Public sector accountant and lover of all things outdoors, including walking and cycling, Jan has also spent time as a flying instructor. Jan is a former NHS director who brings her passion for quality service delivery to Ethical.

Tracey Watson
Director of Consulting

Tracey oversees client engagement, strategic planning and delivery at Ethical. She has a wealth of experience spanning central government and the health and technology sectors, including roles as Chief Information Officer at Pennine Actue Hospital Trust, Digital Director for the Northern Care Alliance and Innovation and Partnerships Director at NHS Digital.

Laura Blacker
Operations Manager

Having held senior roles at a leading health comms and research agency for a decade, social rugby league fan but more dog lover, Laura has consistently delivered in a career that has encompassed pharma, medical devices, life sciences and healthcare.

Shaun Holywell
Business Intelligence Analyst

Shaun’s expertise in logistics, customer service and staff training and development is a perfect fit for Ethical. A music tech graduate, Shaun spent 10 years in tourism and 2 years exploring Japan and New Zealand before joining the team. Not only exceptional in operations, but his training skills are also utilised on the piste, as he is a qualified ski instructor.

Matthew Roberts
Business Development Lead

Matthew has been working with NHS organisations for more than a decade and comes from a family of clinicians. A hockey captain and petrolhead, Matthew has a particular enthusiasm for interoperability. With a degree in Psychology and an interest in the human condition; he is grateful his career in digital transformation has given him the opportunity to experience such a wide variety of perspectives.

Ash Tailor
Senior Project Manager

Ultimate digital health all-rounder Ash Tailor brings years of industry experience to the Ethical family. Diligent, hard-working, and exceptionally talented, Ash has worked across the NHS and private sector and has a background in pharmacy. Ash is also a proud father to two boys.

Felix Williams
Principal Associate - Technology

Felix has held senior positions in consulting, development and product organisations for over 25 years – almost entirely in healthcare. He’s a national programme alumnus, has led on both strategy and delivery nationally, at regional level, and with Trusts of all kinds/sectors. He has and continues to be seconded to NHSE in various senior architect roles and has worked directly with many of the biggest suppliers in UK healthcare. His specialisms are in interoperability & shared-care, data & analytics, and he is a digital diagnostics expert. His passion is to ‘do what works with a minimum of fuss’ – and to be kind while you’re about it.


Mark Appleby
Associate - Data Strategy and Platforms
Colin Beesting
Associate - Digital Transformation
Steve Black
Principal Associate - Data Analytics and Insight
Gerry Bolger
Principal Associate - EPR
Jason Bradley
Associate - NHS CIO SME
Phil Clayton
Associate - Quality Assurance
Neil Coffey
Associate - Communications and Engagement
Ulrika Crossfield
Associate - Digital Transformation
Deborah de Ronde
Associate - Delivery Manager
Alison Golightly
Principal Associate - NHS Strategy
Stuart Harrison
Principal Associate - Clinical Safety
Carolyn Manuel-Barkin
Associate - Digital Transformation
Joe McDonald
Principal Associate - Health System Collaboration
Ian McNicoll
Principal Associate - Clinical Informatics
Mark Outhwaite
Principal Associate - Strategy and Leadership
Hema Purohit
Associate - Digital Transformation
Siobhan Roberts
Associate - Communications and Engagement
Alex Tepielow
Principal Associate - PACS and Imaging
Chloe Watson
Principal Associate - Communications and Engagement

Want to know more about Ethical Healthcare?
Give us a call today on 0333 0124275