We Are Ethical.
Driven by impact, not profit.

Luke drives our vision to exploit the opportunities of technology and innovation in the healthcare sector. He has extensive experience in digital healthcare, having worked as CTO on digital transformation programmes in two NHS Foundation Trusts.

Laura drives continuous improvement across Ethical by streamlining processes and enhancing operational efficiency. She has a pharmacology background and significant experience in senior roles at a health communications and research agency.  

Shaun brings our people and processes along with our technology to keep our internal wheels turning. He helps our team and clients gain valuable insights through the use of business information and analytics tools.  

Liz Simms is an accomplished Delivery Manager with deep expertise in digital health transformation. She has a proven track record of delivering high-quality, large-scale EPR, LIMS, and Order Comms implementations and upgrades, consistently driving outcomes that enhance patient care and operational efficiency.

Diane is a Registered Nurse and accredited Clinical Safety Officer (CSO) with more than 25 years of experience in the NHS, spanning both acute clinical care and managerial settings.​ Diane has taken on leading roles in clinical governance and risk management to ensure the safe design, delivery, and implementation of digital health solutions.​

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Heather manages the delivery of client projects and is an experienced Junior Delivery Manager with a diverse background in the NHS, self-employment, and local government. She holds foundational qualifications in PRINCEII and Change Management and is dedicated to delivering excellence across all types of projects. Heather is passionate about technology and enjoys honing her skills in software and technology.

Laurence is a highly experienced Digital Healthcare Consultant with a proven track record in the programme management of complex implementation projects across public and private healthcare settings, as well as large commercial organisations. ​​

Emily’s experience as a Transformation Lead and Project Manager has included the planning and coordination of all LIMS workstreams, encompassing system design and build, data migration, testing, communication, training, and clinical safety, ensuring that each element contributes to safe, efficient, and sustainable laboratory operations.​​

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Ellie specialises in digital transformation delivery, change management, and PMO consultancy within healthcare, with a strong focus on pathology services. With a strong background in programme governance, stakeholder engagement, and technology-driven process improvement, she helps organisations navigate complexity and deliver measurable impact.​

Martin looks after the accounts for Ethical, and provides the board with support on financial matters.  He has 20 years’ experience as a Finance Director in a number of different SMEs.

Kim leads on communications and marketing for Ethical including our events, case studies and news. She has over 15 years’ experience in the health and life sciences sector leading on communications strategy and activation.

Dan has over 25 years’ experience across the public, private and not-for-profit sectors. He has particular expertise in health communications, having held senior roles in government and the NHS, advising ministers and officials, leading the NHS brand management team, and supporting the national network of NHS communicators.

Teri is an accomplished strategic communications specialist and former journalist, bringing over 20 years of experience leading communications across the health, care, public, and non-profit sectors. She has a proven track record in developing and executing high-impact communications strategies that support organisational goals, drive change, and engage diverse audiences. ​

Katie provides administrative support to our senior leadership team and ensures our business runs smoothly.  

A highly experienced digital health leader with a strong track record of delivering national-scale innovation across health and care. Formerly Deputy Director for Digital Health at Public Health England and Chief Digital and Technology Officer at Sussex Community NHS Foundation Trust, Diarmaid now advises both public and private sector clients on large-scale digital transformation.

Kemi has experience of running major digital transformation programmes in the NHS, including having commercial and operational oversight for GP clinical IT systems and for the rollout of the electronic prescribing service into pharmacies.  Kemi is currently a NED and committee chair at Central London Community Healthcare NHS Trust.

John has worked in health informatics for 35 years, operating at all levels of the NHS in the UK. He has worked for technology suppliers and large and small consulting businesses throughout his career, including time on secondment as Deputy Head of Information Policy for the NHS in England. In 2017 he joined NHS England and led the Shared Care Records programme, as well as being involved in a number of other national programme boards.

Darren is a former NHS Chief Information Officer with over 30 years’ experience across local, regional, and national roles. He now works independently, leading digital strategy and transformation projects for a range of clients. His previous roles include CIO at Cumbria, Northumberland, Tyne and Wear NHS Foundation Trust, and System CIO for Mental Health and Learning Disability services in the North East and Cumbria.

Kate is an experienced regional and C-suite board leader of strategic and digital transformation, ICS implementation, and governance with over 25 years’ experience in health and pharmaceutical care. She recently led ICSs in interim CDIO and Director of Digital roles to provide strategic and operational development and delivery in the new health and care landscapes. She is currently a program director at the Ministry of Defence.

Richard is Partnerships Director at an AI-driven healthcare company and he has over 20 years’ experience in healthcare commissioning, transformation, and NHS system leadership.

Previously CEO at LOCSU and a lead within the outpatient recovery programme at NHSE, he has been at the forefront of outpatient reform and integrated care models.

Mark has over 35 years of experience in and alongside the NHS, holding senior roles including Chief Executive, Director at the NHS Modernisation Agency, and independent consultant. He specialises in supporting senior teams through complex, large-scale change, often with a digital focus and an emphasis on leadership development. Most recently, he has been developing the Networks Insight methodology for Ethical, combining Social Network Analysis and Organisational Development to drive successful transformation.

With a background in engineering, Nicola has successfully led large-scale, complex and digitally-enabled transformation programmes across the public sector, at system and regional level. She has served as a CDIO in the NHS and policing and sat on several national and international technology councils. She is a NED at NHS foundation trusts, alongside being a policy, strategy, user experience and productivity consultant in digital health technology and data.

Emma has more than 20 years’ experience working in digital, tech and data in health. Her experience spans regulation, local commissioning, the central NHS and government. Emma led the development of tech policy and strategy at the highest levels of the NHS and has collaborated with and advised governments internationally.

A digital health innovator, strategist and ITIL v3 expert with over 30 years’ IT experience, primarily focused on innovation product and service development. Before becoming a digital consultant helping NHS organisations and SMEs with their transformation challenges, Kevin worked at University Hospital Southampton NHS FT in IT development and as senior digital manager.

A core focus for Felix is Enterprise Architecture (EA) – a systematic way of thinking about the drivers of business change; the goals we need to achieve to make those changes; the things that we do that help us reach those goals; and the services, digital platforms, and data that we use to drive these capabilities.